Credit Unions for Kids premiere employee engagement initiative!

 

According to Cone Communications, 93% of Gen Z survey participants reported that a company’s impact on society affects their decision to work there. It’s critical to involve staff in your philanthropic efforts and to make it fun, meaningful, and engaging.

 

Credit Unions for Kids was born in the Pacific Northwest by credit unions raising funds for employee families that had children treated at local children’s hospitals. It’s grown to be a nationwide movement because employees are passionate about the mission and feel ownership over the results and impact it has.

 

CU4Kids has a successful track record in activating employees in giving through Miracle Jeans Day, where employees can dress casually while making a donation. If your credit union already has a casual dress code, take it a step further and have the office dress up in themes; maybe create a competition on who is best-dressed.

 

There are two easy ways to collect funds: 1) cash donations in the office and then send a check to CMN Hospitals with the donation reporting form you can find on this page OR 2) use your unique online giving page associated with this site and collect donations via credit card.

 

Credit unions can participate in Miracle Jeans Day anytime. Thehe national day for 2020 takes place on Wednesday, September 9th.

 

How to execute:

  1. Identify a date, or a series of dates (for example: every Friday in a particular month) for your Miracle Jeans Day.
  2. Identify a cost to participate, typically between $5-$10 per employee.
  3. Consider an incentive for an employee to participate besides dressing casual, like providing lunch for anyone that participates or matching all the funds raised.
  4. Consider taking it a step further by having a themed dress down day and send a survey to let employees choose what the theme is (Disney Princess, jerseys, cowboy/girl, etc.).
  5. Share in your internal employee communication platforms the date, theme, cost, education on the cause, and any other important factors for your Miracle Jeans Day.
  6. To provide education on the cause and inspiration, ask your local children’s hospital for a patient video or browse the CMN patient stories on this website.
  7. Identify an efficient way to collect funds. The unique online fundraising site you will receive from Fronstream is a great platform, or you can identify Team Leaders in each department to collect cash donations and send a check to CMN Hospitals.