When consumers think a brand has a strong purpose, they are 6x more likely to support in a challenging environment, 4x more likely to purchase from and trust the brand, 4.5x more likely to recommend the brand to family and friends.
Consumers expectations that companies contribute to society is heightening following the COVID-19 pandemic, racial equity reckoning, and economic crises of 2020, and continues to grow as generations transition.
Recruitment & Retention
Cause partnerships bring meaning into the workplace, boosting employee engagement and morale while ultimately improving recruitment and retention.
Turnover dropped by 57% in employee groups most deeply connected to their company's giving and volunteering efforts.
71% of professionals would be willing to take a pay cut for a company that has a mission they believe in.
73% of perspective employees expect to make a social impact through their company.
Customers feel good about supporting a business that gives back to the local community.
77% of consumers feel a stronger emotional connection to purpose-driven brands.
80% of consumers say when they buy products from purpose-drive brands, they feel like they are doing their part to make a positive impact, as well.
Funds raised during your CMN Hospitals campaign stay local to support children and families in your local community.
To learn more about the impact your stores are making, our hospitals actively visit and steward your locations so they feel connected to our cause.
CMN Hospitals makes it easy for your stores to participate.
Customers can make a donation at checkout. All funds stay local to support the children's hospital in your community.
Register your franchise by July 21 to have campaign materials localized with each store's local hospital logo shipped directly to their front door.